The Customer 360 Paybook

What is customer 360 transformation and why now?

The Customer 360 Paybook

What is customer 360 transformation and why now?

Business transformation has reached a critical inflection point.

For decades, businesses competed on the abilityto build and distribute the best product or service.

Leaders thought, “Build it and they will come.”

It made sense to put the product at the center of a business.

Today, the internet and new technologieslike artificial intelligence (AI) and the Internet of Things (IoT) are turning this world upside down. In every industry, it’s never been easier to set up a new business and compete with industry incumbents.

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