Getting eCommerce right in the 2020s
For retailers across EMEA, the last two years have been tumultuous, to say the least. From lockdowns to supply chain disruption and mounting awareness of the climate crisis, the world and its shoppers have been forced to transform—and every fresh disruption has brought new challenges to grapple with.
But the flipside of challenge is opportunity. Today’s consumer has new expectations, higher appetites for eCommerce and accelerating digital savviness—and for retailers who can respond in kind, there are new customers to be won and loyalty to be cemented.