Pesquisa

“customer analytics”

Best of Customer Analytics & Customer Service , IDC Customer Experience

Encerramos o IDC Customer Experience 2021 com um painel sobre o tema O Papel do Advanced Analytics na Gestão de Cliente. O painel, moderado por Gabriel Coimbra, contou com a participação de Luís Cavaleiro – Head of Advanced Analytics for Global Business Services (GBS Digital Solutions) na Siemens, Miguel Reis – Head of Marketing Analytics na Cetelem e Tiago Mateus – Diretor de CRM e Customer Intelligence no Millennium bcp.

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