“digital business analytics”
A inovação e os novos modelos de negócio são fundamentais para a competitividade das organizações.
Elizabeth Fernandes shared with us some thoughts about the challenges that Hospitality and Tourism sector face in today digital era and how technological development and social media changed business forever.
Encerramos o IDC Customer Experience 2021 com um painel sobre o tema O Papel do Advanced Analytics na Gestão de Cliente. O painel, moderado por Gabriel Coimbra, contou com a participação de Luís Cavaleiro – Head of Advanced Analytics for Global Business Services (GBS Digital Solutions) na Siemens, Miguel Reis – Head of Marketing Analytics na Cetelem e Tiago Mateus – Diretor de CRM e Customer Intelligence no Millennium bcp.
O Digital Leader Panel, sob o tema Data Monetization, reuniu Fernando Bação, Professor Catedrático na Nova Information Management School, da Universidade Nova de Lisboa; Fernando Bártolo, Head of Data Analytics, Siemens Lisbon Tech Hub e Francesco Costigliola, Deputy Director – Business Intelligence & Advanced Analytics, EDP Comercial.
