Buyers increasingly demand seamless, omnichannel experiences across their customer journeys. Building relationships through personalized and relevant experiences requires sales and marketing to align not only on their goals and vision, but also on their data. However, many organizations are still using disconnected marketing tools and CRM systems that result in few data-driven insights and low quantity & quality of leads.
Unipartner’s sales and marketing consulting approach and solution helps customers create exceptional experiences, increase revenue, and drive more qualified leads with sales and marketing applications that are built on one platform. It will allow customers to nurture more demand, personalize buyer experiences, build relationships at scale, and make insight-driven decisions across the entire customer journey.
Different organizations face different challenges on connecting marketing and sales processes. Do you review yourself in any of them?
The Sales and Marketing Consulting Approach and Solution designed by Unipartner might be the answer you need to build strong trust-based relationships with the whole buying committee and decrease time to close deals by reducing time spent on data entry and increasing seller productivity and collaboration. This will help you to accelerate win rates by focusing on the leads and opportunities, personalizing buyer experiences across multiple channels to find and nurture more qualified leads through customized content and engagement during their journey, giving you the best chance to convert them into sales.
The alignment of sales and marketing operations with common data, connected business process on the same platform will get you a 360-degree view of your customers and of their interactions even allowing you to manage the journey from “anonymous” to “known customer”. This will improve your performance at all levels from marketing, with helpful interaction insights and predictions of customers intents, to sales with insight into areas of strength, need for improvement and forecasting, to day-to-day decision-making with recommended next best actions and easier data entry.
Read the interview of Jornal Económico to Pedro Silva, Manager & Solutions Leader at Unipartner (in PT), here.